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John Elsden 

John was previously with the Trafalgar House Group for 22 years, where he held a number of Senior Management positions becoming Managing Director of Allied Business Systems, a leader in Open Systems, where he introduced several pioneering technologies to the UK. In 1989 he became Chairman of ABS Computers Ltd, Shortlands Computing Services and Multibus Ltd.


John set up Allied Powers in 1993 and has successfully developed this business, working with SME's, Venture Capitalists and the Banking and Finance industry, to achieve many successful and exciting developments for his clients.


John was Chairman of Integrated Services Ltd and Nordic Integrated Services AB until he sold these businesses to IBM in March 1996.


In January 1997 John became Non-Executive Chairman of Adaptive Ltd, a company which was bought out from the Abbey National Bank. In November he joined Webdevelopment in London as Non-Executive Chairman, a company that  floated at £13 million a few years later.


More recently he has been appointed to the board of Land Energy Ltd, Grid Xitek, and Energy Reducing Products in Cambridge - more on these organisations can be found on the web site.


John masterminded the acquisition of ElectricMail by Kewill plc and helped Nexus Electronics with their sale as well as Micrologic’s sale to ARM.


Additionally, John has helped a significant number of companies raise capital to enable continued growth.


John is also a member of the Information Technologists' Company, a Freeman of the City of London, and a Fellow of the British Computer Society, where he sits on the council of the Elite Group.


He is a Fellow of The Institute for the Management of Information Systems (IMIS) as well as a Non-Executive Director of a number of companies.

Land Energy

LandEnergy is a renewable energy business. We are focussed on biomass and dedicated to finding our customers commercially viable solutions to reduce their carbon footprint.

We deliver heat and power to the business and the public sectors by financing, installing and operating wood pellet fired boiler systems on an ‘Energy Supply Company’ (ESCO) basis.

We manufacture low carbon, premium quality wood pellets in our own production plant in Girvan, Scotland from virgin feedstock sourced from UK sustainable forests. This combined with our long term feedstock contracts ensures a constant and reliable source of biomass fuel for the ESCO systems that we install.

The GX Group

Currently a Chariman at The GX Group which comprises of 3 companies that offer products and services to all areas of industry. 

GX Systems: offer web based tracking and monitoring products for emergency vehicles and field service management and complete systems integration with services in consultancy, design, build, installation, commissioning and after sales service. Specialists in control systems for all industrial automation systems. 

GX Design: leading edge design consultancy that delivers design creativity, technical innovation and commercial reality to its clients’ projects with a highly focused, skilled and experienced design team. GX offer product design and development service from concept through to manufacture including skills in electronic, mechanical, optics, industrial and software.

GX Environmental: water management logging systems, incorporating design, installation, commissioning and support services as well as product development and systems integration.

April 14, 2012

I-Plas Group Holdings Ltd

I was Chairman of the group which is the UK's most technologically advanced manufacturer of sustainable, high performance, environmentally friendly recycled plastic products.

The company has been at the forefront of mixed plastic waste recycling for many years developing a unique expertise that has allowed us to create a range of products with a wide variety of commercial and domestic applications.

R3 Products Ltd

R3 Products aim to reduce the whole-life cost and the carbon footprint of construction and civil engineering projects by manufacturing from waste plastic, and in particular unwanted, mixed waste plastic. By selecting from three separate moulding techniques, R3 Products manufacturing techniques use the most appropriate process, rather than imposing a single solution which may not necessarily be the most appropriate.


R3's portfolio includes a range of standard and patented market leading products which out perform other competitors solutions.

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It has been a pleasure to work with John over the years and most recently in finding the right capital to accelerate growth at IPV.

His decisive and personable character provided confidence in identifying the right partnership and his networking provided broad access to an array of opportunity; considering the needs of the business, including the balance required to meet the long term goals of all the stakeholders, I have no problem recommending John.

Dave Cole


John and his colleagues at Allied Powers managed a very smooth and effective sales process for AdInfa when we decided to sell the company. From identifying and filtering prospective buyers, writing a sales memorandum, pulling together everything required for the data room, overseeing due diligence, bringing in legal expertise as required, right through to completion - all went pretty smoothly. John's experience and expertise was invaluable in guiding an SME software business to a successful exit.

Philip Petersen


I have know John for over 30 years and we have worked together successfully on several projects. The latest project was at IEA Limited where I reported into John as Chairman. John is an enthusiastic and highly motivational manager who lead the company through some very challenging times and ultimately succeeded in selling the business. John is hard working, extremely trust worthy and performances all his duties with the highest integrity.

Richard Fisher


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